Online presence has become easier to build with the help of social sites in the Internet. Keeping in touch with friends or family, reconnecting with long lost friends, sharing ideas with common minds and even getting attention to your business or art has never been easier using any of the social networking sites today.But maybe you are one of those people that has little or no idea about social sites in the Internet and have no time to spare in exploring each site. Well, tread no more because this article will provide you with the most concise guide of the most popular social network sites.43 Things’ gist is concerned with providing support groups while socializing for your frustrated plans or concepts.Bebo caters to the artists and bands but does not have much personalized customization compared to other social sites.Digg is both social networking and bookmarking site. Popularity is best gained in this site because members flag good find articles and share them with their friends.Facebook has been voted the most widely known social network today in the 2010 Social Networking Website Review. It is the best person finder in the social network sites and focuses on interaction of its members. Although it has a standardized profile page, it is well-liked by most of its patrons and remains one of its distinct trademarks.Friendfeed is called aggregation site because it summarizes all the other social network site top feeds in one single location without having to navigate to multiple sites.Friendster meanwhile has both social interaction and profile customization that is worth to explore with multi-media features too.Gather is actually more of a social way of keeping your blog posts to help you maintain your web logs.Hi5 has been around longer compared to any other social network that is why most users are the older generation. Their large membership is contributed to their large spamming campaign that actually worked. They do not have an explicit purpose but they still have a growing market.LinkedIn definitely is the choice for business oriented social sites because it allows you to bet linked with potential business partners and customers internationally.Live Mocha gives users a chance not only to have social interaction with people from different places but to learn their languages as well.My Space is another popular social sites of today with intent attention to the music industry and their fans. Profile pages can also be customized according to the user’s personality or taste with added features in music.Profilcatic is perhaps the be-all of all social sites as it comprehensively integrate all your other social network accounts in just one site with their reliable updates.Stickam bodes well for those users who love to use chat and live web cameras online to interact with other members.StumbleUpon is a favorite among social bookmarking site users for interchanging photos, videos, and web sites with their common interests network.Twitter concentrates on micro-blogging users who shares ideas in their shout-outs in one post limited to 140 words.Windows Live Space in MSN makes it easier in social network by using clicking, dragging and dropping methods in adjusting your profile providing much needed convenience and flexibility.Worlds is another social network site that offers a virtual interaction using your avatar with different users of the site.YouTube is the best option for sharing video files to millions of its viewers in the concept of video blogging.As you can see, social sites have become more creative in tweaking different Modus Operandi to suit a certain user’s need for interaction. Expect these sites to improve what they can offer in a few years time and site name list to be longer.The basic point of having a social network site is to keep your communication lines open to people who can reach out to you and vice versa. You are a social creature after all and it is up to you to choose one (or perhaps a few more) social site that can best suit your socializing mode.

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Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.